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Game Marketing··4 min read

What a ListYourGame listing includes

The submit form publishes a game page, shows it in the homepage feed, and marks store clicks with utm_source=listyourgame. It does not write a review, add a newsletter mention, or sell a dofollow link.

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ListYourGame Editorial

Editorial Team

A ListYourGame listing is one game page in the directory. It is not a review, a festival slot, or an automatic mention in the newsletter. The notes below match the submit form as it works today, so you can decide before you create an account.

Which address to paste

The first field wants the game’s store page or the official homepage. Steam, itch.io, the App Store, and Google Play are store pages the form accepts. Your own site counts when the URL is the homepage, not a blog post or a docs page under it. If that address is already in the queue or already published, the form stops you. It will not list the same site twice.

The page that goes live

When a submission fits and we publish it, the game gets its own page. Published games also show in the homepage feed, in the newer rows and the category rows. That is not a paid pin. The page uses the name, the one-line description, the release status, and the screenshot from the form. The main button opens the store page or official site you submitted.

A free listing is not a Featured Games pin. The pin belongs to the media kit, which is a separate article written by an editor. The free queue does not include a playtest.

How long review takes

The form offers three clocks.

The free queue is 7–15 days. Five free listings open each day. We publish when the game fits. You do not put anything on your site for this path. If those five slots are already taken, the form says so and points you at the other two.

The badge path is 1–2 days and costs nothing. You place a small “Listed on ListYourGame” badge on your homepage. Review moves once we can see that badge.

Publish now is $9.99, paid once. The listing goes up after Stripe confirms the payment. The charge is there to stop scripted bulk submits. If checkout is canceled, nothing is charged, and the form says that.

The store button

On the published page, the button that opens your store or site adds utm_source=listyourgame and utm_medium=listing. If your analytics keeps campaign parameters, those visits are labeled ListYourGame. When the URL you submitted already has utm_source, the button leaves it alone.

That is the whole tracking setup. We do not pull a number out of Steamworks, and we do not promise a wishlist count.

What to have ready

The form has four steps after you sign in.

First, the store page or homepage. The checker reads that page and fills a draft. If the fetch fails, you can still type the fields yourself.

Second, the game details: name, one line, category, tags, release status, and a description. Release status is one of Coming Soon, Early Access, Beta, Released, Free to Play, or Demo. The description should say what the game is and who it is for. Markdown is allowed.

Third, media and price. A logo and a screenshot, plus whether the game is free, free with a paid tier, or paid. A promo code is optional. Extra store links can be added here, but the primary URL from step one is the one the listing button uses.

Fourth, the studio or founder name, and similar games if you want them linked. Those similar-game links are optional.

When a submission comes back

We send it back for a specific reason, not a vague “not a fit.” The reasons in the review tool are: the description does not say how the game plays or who it is for; there is no screenshot or logo; the text does not match the store page; the URL does not load or does not match the game; the game is already listed; it is not an indie or studio game; the write-up is too thin to stand as a listing; or it is spam. Fix the thing named in the note and send it again. A second copy of the same URL will be stopped as a duplicate.

What the listing leaves out

Publishing does not write a feature article. That work is the media kit. It also does not drop the game into the newsletter. Issues are written on their own. The submit form does not copy a listing into an issue.

We do not sell the link as a dofollow placement. The button is an ordinary link plus the two parameters above. If you were told the value of the listing is the link attribute, do not submit for that reason.

If you need a critic to play the build, or a line in a festival roundup, this form will not do it. If you need the page and the marked click, submit the game.